Why do we often feel guilty after enjoying sweet snacks?

Because deep down, we know what too much SUGAR can do to our health.

Sugar: A Devil disguised as an Angel!

Excess sugar consumption is linked to a range of serious health issues including lethargy, obesity, fatty liver, PCOD, diabetes, Alzheimer’s, and many more.
And yet, we keep going back to it.

Why?

Because sugar is more addictive than cocaine, according to multiple research studies.

YET, food companies around the world keep loading their products with sugar as it’s the cheapest way to keep you hooked!

Break Up with Sugar -For Good!

All sugars including Refined Sugar, Date Sugar, Jaggery, & Honey are EQUALLY HARMFUL /ARE A SIN to have.

They all offer empty calories, negligible nutrition, and the same harmful effects

Our Brand Story

At Notta Sin, we're on a mission to bring mindfulness to indulgence.

We believe every food we love can be redesigned - without harmful or sinful ingredients like excess sugar, refined flours, artificial colors/ flavors.

That’s the idea behind our name: Notta Sin—a playful nod to "Not A Sin."

We use a proprietary blend of two zero-calorie natural sweeteners: Monk Fruit and Stevia.

Our products are crafted around three core principles:
- No Sinful ingredients – no added sugar or artificial junk
- Wholesome Ingredients – real nuts, fruits, millets, and more
- Nutritionally Smart – high in protein and dietary fiber

Because indulgence should feel good-in body, mind, and every bite.

We believe
GREED IS GOOD

We believe indulgent treats have a place in everyday life. They help us relax, recharge, and reconnect - with ourselves and with others. They’re part of what makes life joyful.

So go ahead - Indulge. Be Unapologetic.

With Notta Sin, you can finally snack with joy and without compromise as GREED IS GOOD.

Meet Our Founders

Ashish Agrawal

Ashish brings nearly 25 years of experience spanning private equity, consulting, and startups. Before founding Notta Sin, he spent
two decades leading investments in the consumer and financial services sectors at ChrysCapital, India’s largest homegrown private equity firm. Over the years, Ashish partnered with numerous entrepreneurs, supporting their growth journeys—an experience that deeply inspired him to take the plunge himself. In 2023, he transitioned from investor to entrepreneur, launching his own venture in the consumer space.

Ashish holds a Master of Management Studies and is also a CFA charter holder, as well as a qualified Cost Accountant (CWA) and
Company Secretary (CS).

Shipra Agrawal

Shipra brings a unique blend of professional expertise and personal passion to Notta Sin. With 7 years of experience across food startups and recruitment consultancies—and over 20 years as ‘Mom-in-Chief’ to two growing kids—she combines real-world insight with deep consumer empathy.

An agriculture graduate with a natural flair for food, Shipra brings both science and soul to the table. Her journey began with a simple but persistent frustration: the lack of truly healthy yet tasty food options for her children. What started as a mother’s mission to feed her kids better has evolved into a bold venture to help families everywhere eat smarter,
cleaner, and more joyfully.

Before launching Notta Sin, Shipra advised a food startup on overall business strategy, customer communication, and human
resources—sharpening the skills she now brings into her own brand.

Shipra holds a Postgraduate Diploma in Management Studies and a Bachelor’s degree in Agriculture